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- PMLiVE

International AIDS Society

- PMLiVE

Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

- PMLiVE

New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

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Europe extends clinical trial project with African researchers

Partnership has already developed eight improved medical treatments

- PMLiVE

GSK to hire doctors as product champions

Will use in-house personnel instead of external speakers to present information

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European Commission sets out HIV/Aids action plan

Says two-year programme proves HIV/Aids remains an EU health policy priority

- PMLiVE

Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

- PMLiVE

J&J files HIV combination in Europe

Seeks approval for fixed-dose tablet containing Prezista and Gilead’s cobicistat

- PMLiVE

In guts we trust

The new social currency within the sharing economy is trust

- PMLiVE

Boehringer creates ‘Captain Zantac’

Animated fireman fronts marketing campaign in US for heartburn remedy

- PMLiVE

Baxter’s Nick Roger joins Bedrock

Takes up role as strategic solutions director at med comms agency

- PMLiVE

Interlace realigns business to focus on communications

Sells off regulatory and pharmacovigilance interests

- PMLiVE

Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

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