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ISBA

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IPA’s new training course, Silver Buck launched and ARK moves office

The latest health advertising, PR and digital news

Creativity has lost its worth

Creativity has lost its worth, and sadly it is undermining effectiveness

Page & Page Health

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Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

Judges says Benson runs an ‘ethical’ business with a strong ‘ethos’

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Millennials’ disappointing medicine habits

Survey finds only 60% of 18-34 years olds take treatments as prescribed

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IPA announces Best of Health Show 2017 judges

Chaka Sobhani joins as chair of judges

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Cuttsy+Cuttsy retains IPA gold standard in CPD

Staff investment recognised by the Institute of Practitioners in Advertising

Getting the most out of your agency – a guide to developing a dynamic and rewarding relationship with your agency partner

A high proportion of pharma and biotech marketing budget is spent on medical communications agencies. In fact, over the years the size of this service industry has grown enormously and is...

Porterhouse Medical Group

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Are reverse auctions the best way to procure marketing services?

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

Blue Latitude Health

Issues facing brand teams and how agencies help to deliver value

We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, to get his view on the issues facing brand teams and how agencies help to deliver value.

Blue Latitude Health

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Brand teams: They’re not what you think they are

Head of Commercial Matt Bolton of Blue Latitude Health breaks down what we mean when we talk about eliminating the last silos in pharma marketing.

Blue Latitude Health

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Langland and CAHG take top prizes at Best of Health Awards

Pick up Gold Apples as the IPA awards celebratestheir 20th anniversary

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Langland triumphs at IPA Best of Health Awards

Windsor, UK agency wins Best of Show for Idis campaign

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