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Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

IPA issues guidance on procurement-led pitches and e-auctions

The IPA has today issued a one-page guidance document for agencies and clients regarding procurement-led pitches and the use of e-auctions

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Q&A – Kelly Teasdale, inVentiv Health Communications

Where are they now? Communiqué Awards Young Achiever winner 2009

Prostate Cancer UK signs partnership with the Football League

Public Zone to help develop a content-led digital strategy to target football fans

- PMLiVE

Pfizer and Mylan to market generic drugs in Japan

Will collaborate on portfolio of more than 350 existing products in expanding market

- PMLiVE

Boehringer Ingelheim to launch Facebook game Syrum next month

Pharma game is billed as a cross between FarmVille and Pokemon

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New malaria reference lab to help move vaccine candidates into trials

PATH Malaria Vaccine Initiative collaborates with the International AIDS Vaccine Initiative and Imperial College London

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AstraZeneca’s Nexium claims top slot among leading US drugs

Displaces Sanofi's Plavix according to new IMS Health figures from Drugs.com

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Novartis challenge to India patent law postponed

And Bayer's Nexavar case also delayed

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Lundbeck promotes Andreas Eggert and Klaus Abel to senior commercial roles

Will oversee launch of new medicines and Otsuka partnership respectively

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COPD-asthma market to reach $47bn in 2017

Aging population, increased pollution and new drugs will lead to growth, says report

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Driving early clinical and commercial alignment

Real-world studies can provide evidence to ensure that your brand resonates with your customers

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