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- PMLiVE

Lynda Brown-Ganzert

- PMLiVE

Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

Merck’s accelerator to take start-ups to Silicon Valley

Will expand the reach of its Darmstadt and Nairobi programmes

- PMLiVE

An effective commercial model for cancer care

Patient-centric cancer care

- PMLiVE

Creating an engaging experience for patients

The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit....

- PMLiVE

Stronger together

A patient-focused strategy is high on the agenda, with a top-down approach favoured by industry leaders

- PMLiVE

Merck agrees African digital cooperation deal

Will collaborate with Germany's GIZ on new solutions for the continent

- PMLiVE

Where the patients are…

Working towards a model of geolocation of care

- PMLiVE

Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

Meet Nokia, the digital health company

Former mobile phone giant acquires connected health firm Withings for €170m

- PMLiVE

Magic Eyes

How patient art can generate broader insights

The doctor will see you now?

Access to healthcare and European variation

- PMLiVE

Download ‘Perspective magazine issue 2: Human-centred design and strategy’

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

Blue Latitude Health

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