Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

modular content

- PMLiVE

Is modular content the secret to smarter medical communications?

In her latest Ask Alex article, Principal Medical Writer, Dr Alexandra Loveday explores modular content and whether it holds the secret to smarter and more effective medical communications. As healthcare...

Mednet

- PMLiVE

Where did “KOLs” come from, and why do they matter?

Ever wondered where 'KOLs' came from and why they matter? Dr Alex Loveday answers those questions in this latest edition of her column.

Mednet

- PMLiVE

Why healthcare and pharma businesses need video marketing

Video has become such a major part of our online experiences that omnichannel marketing can’t really happen without it. And that goes for every industry, including health and pharma.  YouTube...

Wallace Health

Omnichannel

Going beyond the buzzword: omnichannel and healthcare marketing

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel approach. In our latest blog,...

IGNIFI

omnichannel

Omni-empathy

So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are...

Page & Page Health

Subscribe to our email news alerts

Latest content

Latest intelligence

Quick links