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Embracing the demands of the empowered ‘consumer-savvy’ patient by Ann Generlich

Our access to information, which is now constantly at our fingertips and the explosion of new technologies has shifted the buying power to increasingly ‘consumer-savvy’ patients. These are patients who choose...

Say Communications

- PMLiVE

Attracting doctors to low-demand specialties: A role for industry?

 One of the major problems that healthcare systems around the world face is a paucity of medically qualified staff entering particular specialties and subspecialties. This can be due to a...

Porterhouse Medical Group

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

- PMLiVE

Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

- PMLiVE

Lucid’s new branding is magic

Lucid Group launch their new branding in this month's PME magazine.

Lucid Group Communications Limited

- PMLiVE

Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

- PMLiVE

A summer meeting full of magical moments

In their day-to-day, everybody at Lucid Group strives to develop outstanding medical education programmes to improve patient outcomes. Over the summer, however, they like to take some time to turn...

Lucid Group Communications Limited

- PMLiVE

Outside looking in

Supporting in-house teams and communications excellence

- PMLiVE

Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

Using insights to effect behaviour change

The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’...

Lucid Group Communications Limited

- PMLiVE

Spotlight on Events

Porterhouse has delivered many successful global programmes in 2017 so far. Read about our dedicated events team ...

Porterhouse Medical Group

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