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A digital strategy in a digital world

The digital communication age has dawned, and whatever profession we’re in, we’re dependent upon technology. Data published by Ofcom in 2016 illustrates how the UK population spends more time using...

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Mining for results

How one tech firm is working with Big Data

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Digital’s ever-changing display of ideas

Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.

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Millennials and health

Why the pharma industry has to reinvent itself to engage with the millennial generation

The rating game

Have we gone too far with online healthcare reviews?

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2017 Trends Reports

GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and Healthcare

Syneos Health®

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Is print the new vinyl?

The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally...

Introduction to the manufacturing of biologics

The last decade has seen the rapid growth of biologics in the pharma market, making them a key sector to watch. With their growing popularity, it’s important to understand the...

Blue Latitude Health

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Merck forges cancer-focused big data alliance with Palantir

Plans to develop a collaborative analytics platform to accelerate research and improve outcomes

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The modern doctor is a digital nomad

How social networks have become the primary individual communication platforms for healthcare professionals

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Don’t you forget about me

Are we neglecting the needs of those on the fringes of digital?

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Speaking the language of effective communications

Crafting appropriate communications still requires the fundamentals to be done brilliantly, but increasingly a smarter integrated approach is key, says Claire Gillis

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