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Packer Forbes

Deal Watch January 2017

Actelion, Johnson & Johnson, Sanofi, Takeda and more feature in this month's pharma deals round-up

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New philosophies driving transformative healthcare

The key trends and philosophies driving this disruptive and innovative era of healthcare forward

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Omnicom launches inter-agency health comms initiative

Aims to share best practice and support upcoming industry leaders

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NHS grows digital healthcare professionals network

Six trusts join the 250-strong hospitals currently on the web platform

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Heart research campaign urges chocolate detox for workers

British Heart Foundation hopes to inspire officer workers to abstain in March

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Digital’s ever-changing display of ideas

Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.

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Millennials and health

Why the pharma industry has to reinvent itself to engage with the millennial generation

The rating game

Have we gone too far with online healthcare reviews?

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2017 Trends Reports

GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and Healthcare

Syneos Health®

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Managed Access Programmes: a powerful source of real-world insight

MAPs represent a unique opportunity to gather evidence from a cohort of patients receiving the same treatment, across multiple countries prospectively before launch

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Is print the new vinyl?

The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally...

Deal Watch December 2016

Allergan, AZ, BMS, Pfizer, Roche and more feature in this month's pharma deals round-up

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