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- PMLiVE

Packer Forbes

- PMLiVE

The CRM journey: linking CRM to revenue in pharma

A great CRM demands a clear vision and objective for operational efficiency and commercial effectiveness

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Medical communications that improve outcomes and value to patients

In 2017, Lucid aims to advance its approach to measuring the impact of its behaviour-change programmes, building on the existing evidence-base to develop new approaches to capturing metrics on value...

- PMLiVE

Digital home care platform launched in the UK

The Vida service matches carers with clients to bridge home care gaps

- PMLiVE

InterComm International under new management

Malcolm Allison and Ben Greeves take over the med comms agency

- PMLiVE

Pharma struggling to make multichannel data work

New survey finds firms are hampered by lack of access to real-time data

- PMLiVE

Lucid Group kick off their Winter Festival

The start of December not only signalled the official calendar countdown to Christmas, but also marked the official launch of the Lucid Winter Festival, which culminates in the Winter Summit...

Lucid Group Communications Limited

Healthcare in the Digital Age

Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy a mutually beneficial relationship.

M3 (EU)

- PMLiVE

AbbVie’s ‘The Story of HS’ wins at PMEA 2016

Takes top prize in Excellence in Training Capability Development

- PMLiVE

Assisting adherence

How one app aims to support patients

- PMLiVE

Leading Edge expands their senior medical writing team

Leading Edge, part of the Lucid Group specialising in strategic health communications and medical education, has bolstered its senior medical writing team with the new appointment of Jennifer (Jennie) Badger. Jennie...

Lucid Group Communications Limited

It’s time to ditch the stereotypes

As our audiences' behaviours change, we need to evolve our interventions

- PMLiVE

Celgene scoops Socially Responsible Initiative prize at PMEA 2016

Lauded for 'inspirational' initiative that tackled real need in developing countries

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