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patient expectations

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GCI Health’s Kath Kerry moves to co-MD for its London office

And the med comms agency's Hannah Morris becomes client services director

National Institute for Health and Care Excellence NICE logo

NICE to look again at Pfizer’s Besponsa after appeal

The blood cancer medicine was originally turned down on cost-effectiveness grounds

- PMLiVE

Novartis bags new breakthrough status for Kisqali in breast cancer

The Swiss pharma group’s treatment will rival Lilly’s Verzenio and Pfizer’s Ibrance if approved

Alexa: find Novo Nordisk voice-activated diabetes tech

Hitlab challenge selects patient education firm Lighthouse for $50,000 funding

Shionogi aims for digital transformation

Signs up with Accenture for seven-year work programme

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The new basics

Innovative products and creative marketing  won’t help if our industry fails to address the new basics

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Beverley Newbury becomes VCCP Health’s managing director

Her promotion follows nearly six years of service with the company

Storm Therapeutics bolsters its team

Professor Mark Dawson and Dr Paul Leeson join its scientific advisory board

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MSD’s Keytruda wins bladder cancer indication in Japan

Becomes first anti-PD1 approved in the country for previously treated UC

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FDA’s year-end approvals take annual tally to 46

Rhopressa and Steglatro were among the final medicines licensed last year

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Mallinckrodt pays $1.2bn for Sucampo Pharma

The Irish group will acquire Amitizia, Rescula and a pipeline of rare disease projects

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Delivering real patient value

Three practical steps to achieving a patient-focused comms plan

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