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    Healthcare professionals seek independent medical education (IME)

    The evolving healthcare advertising landscape

    Industry experts share their insights on the emerging trends in healthcare advertising

    Wiley

    Sound Design Fundamentals

    The Subtle Art of Sound in Healthcare Videos

    When crafting a healthcare video, we often become engrossed in just the visual aspect. However, neglecting sound can be a missed opportunity. Sound is not just an auditory experience; it’s...

    The Good Ideas Group

    How Pharma, Payers, & Providers are Leveraging Patient Self-Management Platforms

    Rick Anderson, President of DarioHealth, explores digital therapeutics, how DarioHealth is utilizing #ai and behavioral science to personalize each user’s health journey, and how this approach can help improve #diversity...

    Impetus Digital

    Forty1 Change

    It’s time to change the way we change.

    Our Insights Report is available now!  We asked change and communications professionals and behavioural scientists from around the world to share insights and experiences to explore how, together, we can change...

    The Creative Engagement Group

    - PMLiVE

    How to elevate your communications testing with AI powered insights and analytics

    Learn about a new behavioural science-led framework incorporating AI technologies that ensures you get a true reflection of how your communications materials are consumed and processed by customers

    Inizio

    Attendee Experience Designer

    WRG Launches Attendee Experience Design (AXD) Unit

    WRG, the events and experiential division of The Creative Engagement Group, launches Attendee Experience Design (AXD) Unit. Combining Behavioural Science, Data Insights, and Digital and Live UX in One Unit

    The Creative Engagement Group

    5 Healthcare Marketing Blunders | How To Avoid Them.

    5 Healthcare Marketing Blunders | How To Avoid Them.

    Here are 5 healthcare marketing blunders and how best to avoid them.

    The Good Ideas Group

    Interactive: Best Behaviour

    Download our curated collection of case studies and other useful resources that illustrate how we apply the principles of behavioural science in our research design.

    Inizio

    Global Marketing, Technology, and Innovation

    Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19....

    Impetus Digital

    Article:

    All change – how untangling human behaviour can encourage better health

    Inizio

    Steven Cohen at BOLDSCIENCE

    BOLDSCIENCE welcomes Steven Cohen to its leadership team to expand its strategic communication consulting services into regulatory approvals

    Medical communications agency BOLDSCIENCE has hired industry veteran Steven Cohen to lead a new division that will help pharmaceutical and biotech clients navigate the most critical challenges they face throughout...

    BOLDSCIENCE

    - PMLiVE

    Nudging someone in the right direction isn’t always easy – that’s where behavioural science comes in

    By Dan Coffin

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