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pill formulation

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An effective commercial model for cancer care

Patient-centric cancer care

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Creating an engaging experience for patients

The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit....

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Stronger together

A patient-focused strategy is high on the agenda, with a top-down approach favoured by industry leaders

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Where the patients are…

Working towards a model of geolocation of care

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Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

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Magic Eyes

How patient art can generate broader insights

The doctor will see you now?

Access to healthcare and European variation

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Download ‘Perspective magazine issue 2: Human-centred design and strategy’

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

Blue Latitude Health

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Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

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Adjusting to change in healthcare: Learning from translational research

In this article, Blue Latitude Health's Head of Insight, Martine Leroy, explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

Blue Latitude Health

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Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

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The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

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