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- PMLiVE

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UK relaunches lung cancer campaign

Follows success in previous awareness push

- PMLiVE

Boehringer/ Lilly launch online diabetes management game

Pharma companies aim to raise awareness of type 2 diabetes complications

- PMLiVE

Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

Daiichi Sankyo launches Alzheimer’s campaign

Disease awareness drive will include TV commercials, newspaper adverts and a website

- PMLiVE

Pfizer uses augmented reflection technology for mental health campaign

Teams up with Anxiety UK to raise awareness of GAD

- PMLiVE

Boehringer launches online education portal for hepatitis C

Comes as company moves its interferon-free hep C regimen into phase III

- PMLiVE

CoppaFeel! charity invites cinema goers to do just that

Agency ais London brings in Gavin & Stacey star Mathew Horne for cheeky voice-over

- PMLiVE

GE Healthcare launches Spotify-powered breast cancer initiative

Give A Little Beat jukebox aims to connect people through music

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