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- PMLiVE

Publicis Life Brands Resolute

- PMLiVE

Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

- PMLiVE

Havas Lynx creates new med ed and scientific exchange agency

Will be known as Havas Lynx Medical

- PMLiVE

How to say a thousand words

There’s no need to make it as complex as ‘gamification’  – just get visual in how you reach your audiences

- PMLiVE

Global mobile ad revenues soar as media is used more effectively

New IAB reports highlight huge upswing in financial revenues and that creative teams are starting to tap into potential of full screen and rich media

- PMLiVE

Publicis Life Brands Resolute hires Simon Goldsborough

Latest recruit brings more than 10 years in-house and agency experience

Experience me: building engagement through experience

Connected brand experiences can drive social conversation and deeper engagement

- PMLiVE

JWT Brazil devises superhero theme for paediatric oncology patients

Agency draws on Warner Bros characterisation to make treatment more child-friendly

Boehringer Ingelheim and Lilly launch diabetes education campaign

Follows the partnership’s filing of its SGLT-2 inhibitor for European approval

- PMLiVE

Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

- PMLiVE

Charting a sea change in medical education

The medical education landscape has changed significantly over recent years. There are many reasons for this sea change, but two stand out...

The evolving landscape of medical education

With new stakeholders, multimedia channels and budget constraints, medical education is changing fast

ABPI London offices

Pharma paid UK healthcare professionals £40m in 2012

Payments published as part of ABPI drive towards greater industry transparency

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