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Downloads of NHS Direct mobile app hit the million mark

One million patients have used the health information mobile application in its iPhone or Android versions

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BMS launches online support for hep B patients in Europe

PATH B programme is an online information resource for hepatitis B patients and their carers

New digital marketing blog launched for pharma

Written by managing editor Dominic Tyer the Digital Intelligence Blog will cover pharma's use of social media, mobile apps and much more

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Get stuck into digital – the right way!

How to execute digital: First in a new series from Faisal Ahmed explaining the practical steps on how pharma can use digital technology

Interview: Stephen Whitehead, ABPI

The CEO of the Association of the British Pharmaceutical Industry tells Tom Meek he is passionate about putting reputation and partnership at the heart of the UK industry

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The voice of society and brand positioning

Is your brand development strategy based on individual brand values and patient needs? In this web-savvy era, your company’s corporate values may be more pivotal than ever in how your...

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Creating a strong strategy

There's no such thing as a boring product – just the same boring old strategy. Why it pays to apply the 'disruption' theory, challenge the conventional and take calculated risks...

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Add innovative spirit to the marketing mix

Innovation has always played an important part in the pharma industry, but what are the challenges in developing innovative ideas and driving innovation into marketing plans?

NHS Commissioning Board Authority launches

Board Authority will focus on designing an innovative business model for the Board subject to the passage of the Health and Social Care Bill 2011

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Effective advertising

How can you develop an attention-grabbing campaign that truly changes perceptions in your favour? The key is to be more radical and competitive in your thinking...

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Work together to deliver value

The idea of ensuring that procurement teams align fully with agencies and marketing teams is not simply a boring bullet-point in a manager’s conference presentation; it is a collaboration vital...

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Creative genius? How to evaluate creativity…

Being a creative genius isn’t easy. How can everyone around the table make that creative partnering work, so that amazing gem of an idea gets enough airing and is properly...

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