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    Headshot of Sarah Theobald with text reading 'Healthcare communications trends in 2026'

    What will healthcare communications look like in 2026? Amiculum’s prediction of upcoming trends

    By Sarah Theobald

    Amiculum

    Healthcare setting

    Clinical research in 2026: The trends shaping tomorrow

    Discover the key trends shaping clinical research in 2026, from patient-centric approaches to empowering site staff and fostering stronger human connections.

    Cuttsy + Cuttsy

    Amiculum's Aaron Fletcher smiling to camera on the left, with text on the right that reads 'AI persona generation'

    AI persona generation for healthcare: quick wins & real-world impact

    By Aaron Fletcher

    Amiculum

    VuuAI and Amiculum

    VuuAI and Amiculum partner to transform content engagement in pharma

    Amiculum, a global health communications agency, has entered into an exciting strategic collaboration with VuuAI, a GenAI-driven content production automation platform. The collaboration is designed to optimize the deployment of...

    Amiculum

    - PMLiVE

    5 key digital CX challenges in pharma, and how to start solving them

    Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are...

    Graphite Digital

    Putting the Best Minds on the Hardest Matters

    Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, productivity and retention. Minds on...

    Fox&Cat

    - PMLiVE

    Minds + Assembly Launches Assembled Intelligence and Adds Stratevi to Expand Market Access and HEOR Solutions

    New York, NY — 10.23.2025 — Minds + Assembly, a leading healthcare marketing firm, today announced the launch of Assembled Intelligence, an integrated communications and commercialization platform designed to unite...

    BOLDSCIENCE

    - PMLiVE

    Stories of sickness: applying illness narratives to health advertising

    By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and treatment. But too often, our...

    11 London

    Young girl receives vaccine jab in her arm

    Regaining trust in childhood vaccines: can better comms turn the tables on hesitancy and misinformation?

    In the wake of Trump questioning MMR vaccines, we review the best practices in vaccine communications and consider how to reverse damage done to public trust in childhood vaccinations.

    Say Communications

    Overcoming MS graphic

    SAY selects MS healthy lifestyle charity for 2025 pro bono programme

    SAY Communications has selected Overcoming MS as the recipient of its annual pro bono programme, offering strategic and creative support to launch the charity’s first public awareness campaign.

    Say Communications

    IPG Health logo

    IPG Health expands Influencer ID marketing expertise into Europe

    Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

    IPG Health

    - PMLiVE

    Santhera Secures Agreement with Uniphar for the Distribution of AGAMREE® (Vamorolone) in five GCC (Gulf Cooperation Council) Countries

    Santhera Pharmaceuticals (SIX: SANN) announces the signing of an exclusive agreement with Uniphar to manage the distribution of AGAMREE® (vamorolone) in the United Arab Emirates, the Kingdom of Saudi Arabia,...

    Uniphar

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