Single-Minded Proposition
Why phase 2 decisions are locking out pharma’s best launch positions
Half of the 2023 US pharmaceutical launch class missed pre-launch first-year forecasts . That gap is usually explained away as a data problem, a market access problem, or a timing...
Focus on doing one thing well
Does pharma have something to learn from Welsh jeans maker Hiut Denim when it comes to focus?
Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...
Value proposition development
Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
The ‘Million Hour Challenge’
AstraZeneca employees save two million hours through simplification
Products as portfolios: positioning immuno-oncology products
The last few years have seen a huge proliferation in the number of products entering the oncology space, with a lot more currently being investigated in clinical trials. Effective positioning...
Bigger than brand: Portfolio Positioning for Pharma
Senior Consultant Jenna Earl talks us through the three most important things to understand about portfolio positioning in pharma.
How to nail pre-launch positioning in Pharma
Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.