Snowflake advertising in a burnt-out world
The key to HCP engagement: 5 Tips for pharma marketers
Did you know that in 2023 in the US, the pharma industry spent approximately USD 15.84 billion on digital advertising? The US healthcare industry is expected to grow to 29.2...
King’s College London and 11 London collaborate on health psychology
We’re delighted to announce that we are working in partnership with the Health Psychology department at King's College London. Professor Rona Moss-Morris is working with the agency on a shared...
The evolving healthcare advertising landscape
Industry experts share their insights on the emerging trends in healthcare advertising
Clinical trial considerations: Why supporting HCPs matters…
When HCPs have the necessary information, they can more easily communicate it to patients using simplified language and a confident, calm tone.
ABPI publishes new prescribing support guide for healthcare professionals
The report will help pharmaceutical companies support high-quality healthcare
How we’re making AI a part of life at 11 London
This article talks about how AI is being used more in advertising, showing how it can change the way things are done from planning out strategies to coming up with...
Havas Lynx launches proprietary data product to drive meaningful change across pharma
Leading global healthcare communications agency, Havas Lynx , has launched its proprietary data platform, Point.1, to help pharmaceutical companies to gain a deeper understanding of healthcare professionals (HCPs) to drive...
How to create content for health professionals
Catching the attention of time-strapped healthcare professionals is hard, but not impossible.
NHS Digital Health Check begins trial to ease pressure on services
The digital service could prevent around 1,600 heart attacks and strokes per year
Healthcare marketing agency Create Health continues to grow
Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.
Inspiring researchers to find the impossible with a next generation solution
Though BD is very well known within the immunology and flowcytometry space, there is low awareness that BD is the only brand with a true multiomics offering. BD wanted to...