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The Trust Test

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Dissecting the anatomy of your brand

Build a sustainable – and profitable – future for an established brand. The basics of brand development will put you on the right tracks…

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Port to Starboard

Is a switch from procurement to advertising agency a marriage likely to fail or a match made in heaven? 

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Interview: Giovanni Recordati

The chairman and CEO of Recordati tells Linda Banks his plans for company expansion

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Bayer starts using Pinterest

Becomes first big pharma company to join the up-and-coming social network

Sanofi launches online diabetes dictionary

Aims to build Diabetapedia into a comprehensive resource of diabetes-related terms and phrases

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Global with a local spin

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement

Online personalised cancer medicine resource wins GE grant

My Cancer Genome is one of the first winners of GE Healthcare's Healthy Imagination Cancer Challenge

UK government launches e-health research service

The Clinical Practice Research Datalink will give life sciences researchers unprecedented access to anonymised NHS patient data

Roche sponsors Twitter-based diabetes social network

Teams up with Ignite Health to work on the agency's Diabetes Nest platform

NHS reforms pass as draft risk register leaked

Queen grants Royal Assent to controversial Health Bill on same day document describing problems of reforms finds way to press

Mobile self-monitoring in asthma not cost-effective, says study

Researchers conclude mobile phone based monitoring model did not offer any advantages over and above paper based care

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Interview: Jan Lundberg, Eli Lilly

We talk to Jan Lundberg, executive VP, science and technology, and president, Lilly Research Laboratories

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