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You know more about your audience than you think

Our Digital Lead, Richard Springham, discusses the untapped resources of your digital tools and how they hold the key to targeting your audiences.

Four Agency Worldwide

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Judge forces NHS England rethink on Kuvan

The health service claims the drug is not clinically effective

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SMC gives green light for Amgen’s Kyprolis

The committee also gives verdict on three other products

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SMC gives green light for Amgen’s Kyprolis

The committee also gives verdict on three other products

Roche Basel Switzerland

Roche out-licenses lebrikizumab rights to Dermira

Swiss drug maker stands to receive $80m upfront for the drug

How will the NHS’s new medicines savings drive affect pharma?

Steve How and Sue Thomas, of Wilmington Healthcare, explore how pharma should engage with CCGs on prescribing saving targets

Wilmington Healthcare

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Bicycle Therapeutics appoints Lee Kalowski

He joins the biotech from Tokai Pharmaceuticals

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Ditch the stereotypes

Changing behaviour on stereotypes

Zyme Communications strengthens team

Appoints Dr Michelle Ricketts and Lily Jeffery

Pull and Push Marketing

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

Is your pharma brand using the marketing terms ‘pull & push’ correctly?

An agency called Owen

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European Commission approves Dompé’s orphan drug

Oxervate will treat patients with neurotrophic keratitis

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Kite starts EU trial of lead CAR-T therapy

Adult patients with DLBCL, PMBCL and TFL will be enrolled in the trial

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