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- PMLiVE

Doctors in BRIC countries more likely to use social media than those in Europe

Difference is most pronounced when it comes to mainstream sites such as Facebook

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Boehringer data competition produces academic-standard models in just three months

Kaggle partnership used gamification approach to encourage work on predictive models

- PMLiVE

Digital Intelligence roundup

Includes Microsoft’s Xbox Kinect in stroke rehabilitation, EMA’s ADR website and a digital tip of the week

- PMLiVE

Kitchener’s Moustache and the Importance of Contextualisation

Before all else, giving your brand language contextualisation will help make its relationship with your audience – professional or patient – that much more valid

- PMLiVE

Pfizer: we won’t abandon social media in trials because virtual study failed

But pharma company admits to disappointment with patient recruitment to REMOTE study

- PMLiVE

Allergan uses augmented reality to promote OTC eye drug

Launches Optive Plus campaign using image-recognition smartphone app Blippar

- PMLiVE

Pfizer launches US social media campaign about ageing

Get Old initiative includes a bespoke online community alongside Facebook and Twitter presences

- PMLiVE

EU launches new health wiki for HCPs, the public and patients

HEIDI offers 'reliable and comparable data' about health across the region

- PMLiVE

Digital Intelligence roundup

Includes Sanofi’s content curation in diabetes and Millenium’s debut on Google+

- PMLiVE

NICE gives HCPs mobile access to UK formulary

Launches BNF iPhone and Android smartphone app

- PMLiVE

Boehringer launches ‘friends and family’ cancer community tool

My Cancer Circle aims to help caregivers make the most of offers of help

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