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Q&A – Patricia Barnfather, Barnfather Communications

Where are they now? Communiqué Awards Young Achiever winner 2000

- PMLiVE

Genetic testing company 23andMe acquires Curetogether

Says addition of the health start-up will enhance its capacity for 'people-powered research'

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Digital Intelligence roundup

Includes Merck Serono’s digital expansion and a digital marketing tip of the week

- PMLiVE

Boehringer pilots digital health management in diabetes

Web and smartphone will study lifestyle behaviour in type 2 diabetes

Lilly to develop company-wide social media strategy

Wants to expand technology’s use beyond corporate communications

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Pharma advertising needs a new kind of creative idea

Adapting the 'creative idea' to this brave new, multichannel world

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Virgo Health Education wins Medical Communications Consultancy of the Year

Agency dramatically exceeded its fee targets, won 4/5 pitches and enjoyed a 100 per cent clientretention rate

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Boehringer rewarded for digital communications excellence

Atrial fibrillation and stroke campaign 1 Mission 1 Million wins at Communiqué

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ABPI’s Stephen Whitehead wins major communications award

Picks up Healthcare Communiquétor of the Year at the Communiqué Awards 2012

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Digital Intelligence roundup

Includes Sanofi’s diabetes dictionary, a new dosing calculator app from CSL Behring and a digital tip of the week

Specialty segmentation key to online pharma marketing strategies

Significant variety seen between different areas of medicine, says new report

- PMLiVE

Patients want eHealth option but not at expense of seeing doctors

And email more important to patients than mobile phone-only reminders

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