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- PMLiVE

Gamification guide for pharma launched

Explains how to use game mechanics to solve problems and engage audiences in healthcare

Boehringer Ingelheim to launch new pharma blog

The Future Just Happened builds on its Facebook 'content curation' deal with PSFK

- PMLiVE

Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost

- PMLiVE

How to win through integrating market access

Embedding and integrating market access strategies company-wide is key

Non-branded digital resources are “strong drivers of action”

Over 40 per cent of online US adults discuss medication with a healthcare professional after using a pharma-sponsored digital resource

- PMLiVE

The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world? 

- PMLiVE

Creating a digital campaign

Are your stakeholders still stuck on rhetoric – playing the waiting game before committing fully to an online presence? Skilfully interacting with a target audience simply means a change of...

ABPI: Nothing to stop pharma using social media

Provided it's done in a responsible way, says UK pharmaceutical industry body

Allergan Botox tweet breaches UK pharma’s Code of Practice

Company ruled to have breached Code over employee’s use of a personal Twitter account

Boehringer to begin beta-testing Facebook game in March

Syrum's full launch delayed for improvements, including the addition of educational content

Pharma ‘neither leading nor lagging’ on Twitter

Benchmarking study counters some of the myths of pharmaceutical social media

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

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