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transcreation

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From patients to consumers: why pharma communications must rethink the rules of engagement

By Sarah Greenidge

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How will AI change field training?

Learn how a next-generation approach to field training – powered by GenAI and avatar simulations and enabled through Intelligent Commercialization™ – can transform field force effectiveness by delivering scalable, always-on,...

Inizio

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Takeda’s zasocitinib demonstrates positive results in plaque psoriasis

Around 64 million people worldwide live with psoriasis

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NanoSyrinx appoints Thomas J Farrell as CEO

Farrell was previously founder and CEO of two NASDAQ-listed companies

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AbbVie reaches agreement for affordable prescription drugs with US government

The pharma company has also pledged a $100bn investment in US infrastructure over the next decade

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VML Health appoints Nadine Leonard as Global Chief Solutions & Innovation Officer

Leonard was previously Therapeutic Area Lead for Pfizer’s oncology branch

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Novo Nordisk’s Wegovy higher dose injection approved by UK MHRA for obesity

Obesity affects approximately 15 million people in the UK

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Enhanced Genomics appoints Katerina Leftheris to Board of Directors

Leftheris has held senior scientific roles at Bristol Myers Squibb and Celgene

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Pfizer’s Braftovi combination therapy shows positive results for colorectal cancer

Colorectal cancer is the third most common cancer globally, with approximately 1.8 million people diagnosed in 2022

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Johnson & Johnson’s Rybrevant shows positive effects in difficult-to-treat colorectal cancer

Colorectal cancer accounts for around 10% of all cancer cases globally, with an increase in diagnoses in younger people

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BMS announces affordable drug price agreement with US government

The company will provide Eliquis, its oral blood thinner, free of charge to Medicaid

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Gilead appoints Keeley Wettan as Executive VP, General Counsel, Legal & Compliance

Wettan has served at Gilead for over 14 years

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