Healthcare communications agency Create Health has announced a relaunch under a new creativity banner – ‘Creativity is the Cure’.
Create Health works with brands including Thermo Fisher Scientific, ConvaTec, BD and HOYA and timed the relaunch to coincide with a virtual event headlined by TedX talker and ex-global marketer Anne Thistleton.
The relaunch was announced 12 months after the Create Health management buy-out that was led by managing director Ed Hudson (pictured above, left) and creative director Phil Blackmore (pictured above, right).
“We firmly believe that Creativity is the Cure for the future of healthcare communications – it’s behind everything we do at Create Health, and we’re really excited to share this more widely,” said Blackmore.
“Brilliant ideas aren’t just good for business, they make a positive difference to healthcare professionals and their patients,” he added.
In October 2020, Create Health also secured a £500,000 investment from Creative Growth Finance from Creative England.
“Marketing theory is based on the assumption that minds – especially scientific ones – think rationally and make decisions along rational lines. But that’s not true – as is underscored by Mind Science experts like Anne,” said Hudson
“We’ve seen countless times that it’s the truly creative campaigns rather than the rational ones that have the biggest impacts on brand and buying behaviour in healthcare,” he added.