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The product, proposition or benefit that puts a company ahead of its competitors. A competitive advantage is an noticeable benefit over competitors obtained by offering buyers greater value, either by means of lower prices or by offering greater benefits or a service that warrants higher prices.
See also:
Unique selling preposition (USP)
Product attributes
Market leader
Competitors
Related terms
Pre-clinical trials, Greying, leisured, affluent, middle-aged (GLAM), Corporate identity, Delegate, Outsourcing, Health Maintenance Organisation (HMO), Key success factor (KSF), Tagging, Customer relationship management (CRM), Cost–benefit analysis, Reinforcement advertising, Marketing intelligence, Contraindication, Placebo-controlled trial, Utility (pharmacoeconomics),
