The angle taken in order to target the correct publications. A Press Release often summarises a core message. It is the concise, accurate, abbreviated summary of the more comprehensive matter available.
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Press release
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Core message
Related terms
Market skimming pricing, Critical success factors, Hard sell, Growth stage, Hierarchy of Needs, Data analysis, Syndicate groups, L, Maturation, (Chartered) Institute of Public Relations (IPR), Responsiveness, Marketing advantage, Product attributes, Decision making unit (DMU), Balanced Scorecard,