The process of collecting market research data accomplished through interviewing or surveying.
The intention of data collection is to access information to keep on record, to then utilise in decision making about key business issues. This sound data can then be forwarded on to other interested parties.
Data collection most commonly begins early on in a project, and is often devised through a data collection plan which generally uses the following guide:
- Pre data collection activity – recognise goals, determine data source and methods
- Collection – data collection
- Present Findings – commonly a presentation or document.
See also:
Database marketing
Data Entry
Data Fusion
Data Mining
Data Processing
Database Marketing
Data Protection Act