The final stage in the product life cycle (after the introductory stage, growth stage and maturity stage) when sales are decreasing due to the original customer needs and wants have declined or because another rival product has been introduced.
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Decline Stage
Related terms
Cost-effectiveness analysis (health economics), Modelling, Efficacy, Negative demand, Effectiveness, Gatekeeper, Health Status Index, Business to business (B2B), User session, Unstructured observation, Cash cow, Market penetration pricing, Positioning, Recruitment status, Marketing research (MR),