An acronym for Differentiate – Reinforce – Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
DRIP Framework
Related terms
Collateral PR, Cause-related marketing, Food And Drug Administration (FDA), Leader pricing, Behavioural targeting, Key opinion leader (KOL), Empirical, Special interest groups, Attitudinal scaling, Long-range planning, Relationship marketing, Tone of the media, “P” Medicine, Prompted recall, Media planning,