The allocation of resources in such a way as to maximise the total amount of benefit.
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The allocation of resources in such a way as to maximise the total amount of benefit.
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Background Factors, Single-blind trial, Focus group moderator, Managed care, Market penetration strategy, Pharmaceutical Pricing Regulation Scheme (PPRS), Safety assessment of marketed medicines studies (SAMM), Health Status Instrument (Pharmacoeconomics), Transfer price, Direct response advertising (DRA), Homogeneous groups, Digital creative, Acute care, Royal Pharmaceutical Society of Great Britain (RPSGB), Collateral PR,