Equivalent advertising value (EAV) is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign. AVE’s would generally calculate the scale of the coverage required, its positioning and then estimate what the comparable amount of space, if budgeted for as advertising, would cost? Commonly a multiplier would be applied – frequently in the range of 3 to 10 – to allow for the integrity factor of news copy over advertising.
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Equivalent advertising value (EAV)
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International Committee of Medical Journal Editors (ICMJE), Health Status Measure, Mood board, Objectives, Brand revitalisation, Health Status Instrument (Pharmacoeconomics), Data processing, Beta Tests, Methodology, Line extension, National Service Frameworks (NSF), Regression analysis, Copy editor, Strategic health authority (SHA), Deduping,