Margin of a page adjacent to the fold in a publication; the vertical centre of a double page spread (DPS).
See also:
Above the fold
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Gutter
Related terms
Technical efficiency (pharmacoeconomics), Investigational new drug (IND), Prophylaxis, Terms and conditions of purchase, Contextual marketing, Management by objectives (MBO), Decision tree, Clinical trial, Risk-benefit analysis, Gatekeeper, Supplier relationship management (SRM), Tactical planning, Distance learning, Controlled trial, Models (or marketing models),