Groups in which the units or individuals have extremely similar characteristics.
See also:
Segmentation
Segmentation strategies
Market segmentation
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Homogeneous groups
Related terms
Buzz, Respondent fatigue, International nonproprietary name (INN), Safety assessment of marketed medicines studies (SAMM), European Federation of Pharmaceutical Industries (EFPIA), Accredited programmes, Point of sale (POS), Line extension, Four Ms, Broadsheet, Click tracking, Standard of care, Marketing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Advertising agency’s commission,