Groups in which the units or individuals have extremely similar characteristics.
See also:
Segmentation
Segmentation strategies
Market segmentation
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Homogeneous groups
Related terms
Statistical significance, Key opinion leader (KOL), Critical success factors, Utility (pharmacoeconomics), Secondary care, Inclusion/exclusion criteria, Sales promotion, Sensitivity to change (pharmacoeconomics), Efficiency, Dog, Marginal cost, Segmentation, Repositioning, Brand mapping, Treatment Investigational New Drug (IND),