An incentive for a customer to commit to a purchase, eg ‘special offers’.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
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Inducements
Related terms
Attitudinal scaling, Market attractiveness, Editorial calendar, Over the counter (OTC), Economic evaluation, Subscriber list, Cognitive dissonance, Controlled trial, New Drug Application (NDA), Search engine optimisation (SEO), Empirical, Desired outcomes, Persistence, Quality of life trials, Circulation,