An incentive for a customer to commit to a purchase, eg ‘special offers’.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
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Inducements
Related terms
Q, Added value, Detail aid, Cause-related marketing, European Foundation for Quality Management (EFQM), Market challenger, Long-range planning, Opportunities to hear (OTH), Supply chain, Strategic business unit (SBU), Marketing communications, Marketing cost analysis, Meta analysis, Pharmaceutical Pricing Regulation Scheme (PPRS), Research proposal,