An incentive for a customer to commit to a purchase, eg ‘special offers’.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
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Inducements
Related terms
Hypothesis, Contraindication, Focus groups, Non-comparative, National Health Service (NHS), Segmentation strategies, British Pharmacological Society (BPS), Intent to treat, Field marketing, Data Protection Act, Baseline, Majority fallacy, Marketing plan, Demand bias, Electronic point of sale (EPOS) system,