A marketing strategy aimed at infiltrating consumers at a local level, targeting the communities and communications of potential trend setters. This can include a marketer’s use of social media or online forums to engage with customers about a product or service.
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Infiltration marketing
Related terms
Media planning, Brand mapping, Prescription Medicines Code of Practice Authority (PMCPA), Epidemiology, Merger and Acquisition (M&A), Pharmaceutical Researchers and Manufacturers of America (PhRMA), Outsourcing, Management by objectives (MBO), National Readership Survey (NRS), Open-label trial, Moderator guide, Health Care prepayment plan (HCPP) (US), Unique visitor, Macro environment, Four Ms,