Agreed, quantifiable measurements used to determine the critical success of defined goals within an organisation. These are decided once an organisation’s mission has been analysed and its stakeholders identified.
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Key performance indicator (KPI)
Related terms
Effectiveness, Offensive marketing, New product development (NPD), European Federation of Pharmaceutical Industries (EFPIA), Cost-effectiveness (in media/advertising), Learning curve, Relative market share, International marketing, F, Performance prism, Unique visitor, Unsubstantiated claims, Market penetration strategy, Market niche, e-Prescribing,