Tracking and managing information relative to a company’s prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
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Lead management
Related terms
Cost-effectiveness threshold (health economics), Fair balance, Portfolio, Copyright, Unique page views, D, Positioning, Consumer behaviour, Open-label trial, Special interest groups, List price, Double-blind trial, Disease mongering, Direct response advertising (DRA), Value preposition,