When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
Health profile, Continuing Medical Education (CME), Unplanned cannibalisation, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Logistics, Marketing, Australian Medical Association (AMA), Variability, Affiliate marketing, Cost-minimisation analysis (CMA), Unique visitor, Chronic disease, Pandemic, Niche marketing, PESTLE,