The set of objectives and decisions an organisation makes to satisfy its target market and support the organisation’s overall business strateg.
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Marketing strategy
Related terms
P, Data entry, Side-effects, Early adopters, Quality assurance programme, Group dynamics, Brand, Test marketing, Cartel, Moving annual total (MAT), Decision flow diagram, International Committee of Medical Journal Editors (ICMJE), United States adopted name (USAN), Post detail survey, Comparative advertising,