Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
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Market segmentation
Related terms
Global Health Observatory, Demographic data, Moderator, Cash cow, Eligibility criteria, Payment by results (PBR), Health Status Index, Editor, R, Institutional review board (IRB) – pharmacoeconomics, Value preposition, Branding ladder, List broker, Behavioural targeting, Unique visitor,