Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
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Market segmentation
Related terms
V, Cost leadership, British Pharmacological Society (BPS), Market niche, Health Maintenance Organisation (HMO), Trade barriers, Ambulatory Care and Diagnostics Centre (ACAD), Focus groups, Fast Moving Consumer Goods (FMCG), Contraindication, Internal analysis, Price maker, Focus group moderator, Column inches, Forecasting,