Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.
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Marketing
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Marketing myopia
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Endorsement, In-house, Audit Bureau of Circulation (ABC), Target publications, Quality of life trials, Syndicated market research data, Informed consent document, Umbrella pricing, Data entry, Channel marketing, Pharmacy Benefit Manager (PBM), Food And Drug Administration (FDA), Terms A-Z, Reference pricing, Behavioural targeting,