An incentive for a customer to commit to a purchase, eg ‘special offers’.
See also:
Sales promotion
Push promotion
Advertising
Customer service programme
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Inducements
Related terms
Business to consumer (B2C), License (product), Marketing metrics, Field experiments, Broadsheet, Moderator guide, Channels, Detail aid, European Association of Communications Agencies (EACA), Brand reinforcement, Recession, Order bias, Return on investment (ROI)/Return on capital employed (ROCE), Utility weighted index, Supply chain,