A type of qualitative research where a moderator asks questions to a single participant. This is opposed to group focus sessions, where a moderator asks questions to a group of people.
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One-on-one interview
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International Committee of Medical Journal Editors (ICMJE), Customer service programme, Sensitive data, Test marketing, Dichotomous question, Drivers, Growth stage, Health Maintenance Organisation (HMO), Multimedia, Open ended question, Lobby, Brand image, Chief Medical Officer (CMO), In-Company training, Accreditation Council for Continuing Medical Education (ACCME),