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Involving GP practices and other health and primary care professionals in the commissioning of services. The PBC is a United Kingdom Department of Health initiative. It aims to provide high quality services for patients in local and convenient to patient settings.
See also:
Healthcare Communications Association (HCA)
General practitioner (GP)
Department of Health (DH)
Primary care
Related terms
Labelling, Market positioning, Food And Drug Administration (FDA), Consumer, Adherence, Efficacy, Strategic health authority (SHA), Double page spread (DPS), Demographic data, Point of sale (POS), Direct marketing, Prescribing information, Equivalent advertising value (EAV), One-on-one interview, Cost per acquisition/action (CPA),
