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The series of products in development by a company. Product life-cycle management (or PLCM) is the sequence of strategies used by company management as a product goes through its life-cycle. The circumstances in which a product is sold alters over time and needs to be managed as it travels through its series of stages.
See also:
Distribution
Related terms
Pharmacokinetics, Elective care, Medicines and Healthcare products Regulatory Agency (MHRA), Concordance programme, Order bias, Norms, Foundation Trust (FT), Open ended question, Database marketing, Utility weighted index, T, Direct mail, Trade advertising, Customer satisfaction, Entrepreneur,
