A subject’s ability to recall information about a company’s product, advertisement or brand, but only when the subject has been prompted to think about specific elements of the product, advertisement or brand.
See also:
Recall test
Market research
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Prompted recall
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Discounted cash flow (DCF), Cartel, W, Marketing orientation, Alpha/beta testing, Quota, Target audience, Reimbursement, Freelancer, Margin (profit), Channel marketing, Gross Domestic Product (GDP), Return on investment (ROI)/Return on capital employed (ROCE), Response rate, Online learning,