Rate card - PMLiVE

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Rate card

A document containing the price for an advertising placement in any media outlet.

See also:
Advertising
Media buyer
Media planning

Related terms

Ad recall, Personal selling, Editorial, L, Channel strategy, Demographic data, Promotional plan, Side-effects, Continuing Medical Education (CME), Sales promotion, Primary Care Trust (PCT), Delegate, Competitors, K, Porter’s ‘Five Forces’,

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