The individual participant in a research activity to collect data. A respondent in market research may also be referred to as a unit, participant, experimental unit, unit of analysis, or subject.
See also:
Data Collection
Market Research
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Respondent
Related terms
Sensitivity to change (pharmacoeconomics), Promotional mix, Repositioning, Publics, Advertising agency’s commission, Prescription only medicine (POM), Multi-brand strategy, Point-of-purchase displays, Fast Moving Consumer Goods (FMCG), Concordance, Data mining, Key opinion leader (KOL), Prevention trials, Formulary, Guerrilla marketing,