A Call to Action: Bridging the Adult Immunization Divide
September 12, 2025 | infectious disease, medical education, vaccines
Over the past few years, as new diseases have emerged or reemerged, a host of new vaccines have become available while many others are in the pipeline. For older adults, many of whom have chronic diseases, vaccines play an important role in preventing infections and promoting health, yet uptake has been declining for certain vaccines.
To better understand what’s behind this trend, we recently conducted a global survey of primary care physicians (PCPs) and infectious disease specialists working in a range of settings to gauge their level of understanding of immunizations, the challenges they face, and what they need to better engage their patients.
“Low vaccine uptake has been a significant public health issue for quite some time and one that requires a global response and better education for both clinicians and patients,” according to Federico Martinón-Torres MD, PhD, Head of Paediatrics, Director of Translational Paediatrics and Infectious Diseases at the Hospital Clínico Universitario de Santiago, Santiago, Chile
Immunizations Are Critical, Yet Underutilized
People are living longer, and with age, comes the prevalence of chronic diseases, such as type-2 diabetes, heart disease, stroke, and cancer.2
While immunizations are a critical way to ensure these populations stay healthy, our survey revealed that care gaps remain.
When asked which vaccines physicians recommended or administered in the past month, 80% cited vaccines for influenza and pneumococcal disease, while fewer cited those for COVID-19 (64%) and respiratory syncytial virus (RSV) (25%).
Still, 61% said they were very confident recommending the appropriate vaccine to patients and caregivers, and 46% said the same about addressing patient misconceptions and hesitations about vaccines. Unsurprisingly, more than half (54%) of physicians said the COVID-19 vaccine was met with the greatest hesitancy among patients.
Barriers to Immunization Uptake Persist
Suboptimal immunization rates are attributed to several factors, such as low awareness among providers and patients, access and equity issues, and misinformation.
Although physicians play a crucial role in improving rates, challenges, such as time constraints, competing priorities, lack of vaccine knowledge, and even personal beliefs and concerns, can come into play.
When physicians were asked about the vaccine-specific topics that are the most challenging to address, the following themes emerged:
- Identifying at-risk populations
- Communicating immunization benefits, efficacy, and safety
- Dispelling misinformation, fake news, and hesitancy
- Overcoming hesitancy of COVID-19 and RSV vaccines
- Raising awareness of new and emerging vaccines
“Vaccine hesitancy, in particular, continues to be a challenge, but educating both clinicians and the public will continue to be a vital way to preserve the unique health value of vaccinations,” Federico Martinon-Torres said.
Lack of Awareness of New and Emerging Vaccines
New and emerging vaccines against infections, such as RSV and human metapneumovirus (HMPV), are promising new tools to reduce morbidity and mortality among older adults.
However, when physicians were asked about their familiarity with approved and emerging vaccines, our survey revealed that awareness was low. In fact, only 29% were very familiar with the RSV vaccine. Plus, only about one-third (36%) were very familiar with the pentavalent meningitis and self-amplifying mRNA vaccines.
Physicians Need More Educational Opportunities
Our survey also revealed differences in clinical decision-making. For example, 68% said they are very confident in identifying high-risk patients who would benefit from vaccines, while less than half (43%) said the same about the coadministration of vaccines. Despite their confidence level, when asked about the level of importance of certain immunization topics for future educational activities, the majority of physicians (77%) still said identifying patients who are at high risk of disease and would benefit from vaccination was very important.
Other topics respondents cited included communicating the efficacy and safety of vaccines, improving their knowledge of vaccine guidelines and recommendations, and addressing vaccine hesitancy.
“Today’s physicians need more opportunities to access evidence-based, unbiased content that allows them to educate their patients about the importance of vaccines and empower them to engage in their care,” according to George Kassianos, CBE, MD (Hons), FRGCG.
Our survey insights demonstrate the limited awareness of new vaccines, the lack of confidence in administration, and challenges with patient hesitancy—all of which impact uptake.
As the vaccine landscape continues to evolve, independent medical education has a role to play in closing knowledge gaps. In fact, a recent case study we conducted found that among PCPs who received online continuing medical education/continuing education (CME/CE), 93% demonstrated improved performance associated with recommending available RSV vaccines for older adults. Medscape has launched 59 CME accredited programs with a vaccine or vaccine preventable disease lead topic between July 2023 and June 2025. To date, these programs have engaged over 770,000 learners. With a reach of 13M+ physicians globally, we deliver timely, data-driven education with precision to address clinical gaps. To learn more, visit Medscape.org.
Author:
SHANTHI VOORN, PhD
Director of Clinical Strategy at Medscape Education Global
References:
- Vaccines Europe. (n.d.). Vaccination Uptake & Chronic Diseases. European Commission. Retrieved August 22, 2025, from https://health.ec.europa.eu/document/download/f9eca789-7612-4266-a3a3-3539094a5e9e_en?filename=vac-pact_uptake_quick-guide_en.pdf.
- World Health Organization (WHO). (n.d.). Global Health Estimates: Life expectancy and leading causes of death and disability.
- National Foundation for Infectious Diseases. Call to Action: Strategies to Improve Adult Immunization in the US. Retrieved August 22, 2025; from. https://www.nfid.org/resource/call-to-action-strategies-to-improve-adult-immunization-in-the-us/
About Medscape Education
Medscape Education is the leading online platform for continuing medical education (CME) and continuing education (CE), trusted by millions of healthcare professionals worldwide. With more than 30 speciality-specific learning destinations, it offers thousands of free, accredited courses for physicians, nurses, pharmacists, and other healthcare professionals. Medscape Education delivers high-impact, evidence-based education designed to support clinical decision-making, improve patient outcomes, and keep healthcare professionals current in a rapidly evolving medical landscape.
This content was provided by Medscape Education
Company Details
Latest Content from Medscape Education
What 90 Minutes of Live AI Case Practice Revealed About Physician Readiness
At EHA 2026 in Stockholm, 425 hematologists and oncologists attended an independent, 90-minute Medscape symposium on the practical and ethical use of AI. The format was case-based. The faculty presented…
Rethinking Prenatal Migraine Management: The Clinical Case for Neuromodulation
Disclaimer: Management of migraine in pregnancy typically combines lifestyle strategies, nonpharmacologic approaches, selected pharmacologic options when benefits outweigh risks, and, increasingly, noninvasive neuromodulation technologies.
Advancing the Frontier of Cancer Care: Medscape’s Mission at ESMO 2026
For more than 30 years, Medscape Education’s dedication has been centered on a single goal: building independent, accredited oncology education that improves patient outcomes. This year, at the European Society…
Using AI Responsibly in CME Outcomes Reporting
ICYMI at #AIS2026: using AI in outcomes reporting is a lot like onboarding a research assistant. There’s real efficiency in having the help, and a significant amount of background teaching,…
The Pulse of AI Innovation: From More Data to Better Care
At the European Society of Cardiology (ESC) Congress, two of cardiology’s most influential voices sat down to talk about artificial intelligence at Medscape’s ‘The Pulse of AI Innovation’ event: Professor…
Next-Level Clinical Practice, Real-World Impact: Evolving Patient Simulation with the Clinical Readiness Studio
Healthcare is changing rapidly, bringing unprecedented data and complex treatment pathways to the point of care. Clinical mastery requires active experience, the confidence to make decisions when real patient outcomes…
Medscape Sponsors The John Ritter Foundation’s “Evening From the Heart”
When independent, evidence-based education directly connects with clinicians at the point of care, clinical practice changes. Driven by this vital mission, Medscape Education was proud to sponsor The John Ritter…
From Booth to Bavaria: A Recap of Impact at ESC 2026
We have officially wrapped up another year at ESC. For Medscape Education, 4 days on the ground confirmed what 3 decades of cardiovascular education have already shown: when independent, evidence-based…
Why Modern Dermatology Demands Curiosity Over Precision
In the high-stakes world of healthcare research and product development, success has long been measured by rigid definitions of precision and predictable trajectories. However, as Dr. Hawa Dumbuya, Director of…
The Heart of the Matter: Medscape Education’s Cardiology Footprint at ESC 2026
For more than 30 years, Medscape Education has built independent, accredited cardiovascular education designed around one goal: improved patient outcomes. This year at the European Society of Cardiology Congress (ESC…